Window Ware Celebrate 30 Years

30 years celebration winner ticketThansk for sticking with us superglue

Anniversary Adhesive

For the whole of August, we’re giving away a FREE 30th birthday edition superglue with EVERY order. It’s just our small way of saying thanks for ‘sticking’ with us since 1987.

Golden Key Event

Our July Golden Key event has now finished. However, if you’ve found a key in a letter or parcel sent out from Window Ware last month, you can still claim your prize by either tweeting a photo of you holding your key to @windowware using #ww30winner or by email us at [email protected]

The changing face of Window Ware

Then 1987 to Now 2017

Our Journey

We're in our prime but still pushing for improvement

They say by the age of 30, you're comfortable in your own skin; you know who you are, where you've come from and you're confident in your ability to cope with whatever the future throws at you! With 30 years under its belt, Window Ware reckons that's an accurate assessment of its current situation!

We've seen all kinds of fenestration fads come and go, and have stocked and retired numerous trendy products in response. We've weathered economic recession, battled aggressive competition and adapted to constantly shifting markets, but we're still here to tell the tale! Those three decades of trading have armed us with invaluable experience, practical technical knowledge, a comprehensive product range and refined service to help us delight our customers and build positive relationships with our suppliers today.

Though we are tremendously proud of our first-class reputation, we're not content to rest on our laurels! Window Ware is most definitely 'work in progress'. Even after 30 years, we're constantly looking for new ways to improve what we do and justify the trust you've placed in us.

So thanks to everyone who has stuck by Window Ware over the years, but watch this space because there's plenty more to come!

And don't forget to check out our special 30th Anniversary edition bumper catalogue and visit our news page to read the latest birthday-related announcements..

Why choose Window Ware?

Let our customers, brand partners and employees tell you in their own words why they stick with us!


Scott Law - Managing Director at Express Trade Frames Ltd

"We can still count on Window Ware to deliver cracking service, competitive prices, and have the leading brands we like..."

Window Ware holds a coveted claim to fame with Fleetwood-based, Yale-approved fabricator, Express Trade Frames. According to Managing Director, Scott Law, we were the payee of the first business cheque he ever signed back in 1999 when the company started! But that's not where the relationship began. Scott told us, "Before setting up my own business, I'd worked for other companies who had relied on Window Ware for their hardware needs. It made sense to stick with a trusted supplier when I decide to go it alone. To this day, we can still count on Window Ware to deliver cracking service, competitive prices, and have the leading brands we like in stock and ready for shipping without fail."

Lee Matassa - Purchasing Manager at Thermaseal Windows Systems Ltd

"...for us, quality is key. Window Ware share this ethos"

Window Ware isn't alone in its milestone celebration. Regular customer and leading supplier of high-quality doors and window, Thermaseal are also celebrating their 30th anniversary this year. A fellow stalwart of the fenestration market, this long-established family business is still run by its founder Graham Jerwood. Long service is the norm, however, for this happy, committed team. Works Manager, Dave Turner has been with Thermaseal for a quarter of a century, while Lee Matassa, Purchasing Manager has spent the last 22 years there! Lee told us, "We started buying from Window Ware around 10 years ago because we were impressed by their overall product offering and service. We aim to provide our customers with a superior product at a competitive price, so for us, quality is key. Window Ware share this ethos and we find it far better to work with a company that has similar values. The people are another clincher! We have a great relationship with Window Ware's Commercial Director, Richard Bryant. What's more, the sales team are always friendly, personable and knowledgeable, and on the rare occasion there's a problem with an order, they will go out of their way to put things right!"


Mark Syddall - Divisional Manager, Window Vents at Greenwood Airvac

"We have formed a real partnership with Window Ware thanks to open communication and common goals."

Window Ware has some way to go to catch up ventilation specialists, Greenwood, which was founded way back in 1879! Though the 16-year Window Ware/ Greenwood working relationship is relatively young in comparison to how long Greenwood has been around, it's nonetheless well established and mutually supportive. Mark Syddall, Greenwood's Divisional Manager for window vents, regards Window Ware as their go-to stockist. He told us, "We have formed a real partnership with Window Ware thanks to open communication and common goals. When we introduce new products, Window Ware are as keen to ensure a successful launch to their customers as we are. To this end, we were invited to present our latest innovations at a recent Window Ware sales meeting. We don't always get the opportunity to talk directly to distributor sales teams, but it proved to be extremely beneficial all round. Not only could we make sure every area sales manager was fully briefed and up-to-scratch with product specs straight from the developers, we were also able to open the door to direct two-way communication. That meant the sales team gained a first-hand point of contact for organising joint customer visits and sourcing technical advice fast, and we gained the chance to actually meet the advocates for our brand face-to-face. This all helps to build trust and understanding which is critical to maintaining positive relationships in the long term."

Kevin Whiting - Managing Director at MACO

…top-level performance to fulfil our customers’ needs.”

“When asked if I could contribute a few words towards Window Ware’s 30th year celebrations, it was an easy request to accept. MACO prides itself on partnering with like-minded companies who are as genuinely committed to attaining high standards as we are - both within the company itself and outside in the wider industry. Like us, they believe in strong values and continuous development of staff to achieve such goals.
Relying on another company to uphold your brand alongside theirs in the market can be a risky business. Not so with Window Ware! In the many years since our strong relationship started, Window Ware has managed to build and maintain their own distinct identity whilst staying true to the MACO ideal and delivering top-level performance to fulfil our customers’ needs. Thanks to excellent levels of technical and sales support, as well as reliable stock holding, Window Ware can maintain the exceptionally high service standards that we all value and strive for.
It is these high-performing service levels which distinguish Window Ware in the fenestration market. Thirty years in the making and the new team is more passionate about the business than ever………Congratulations to everyone involved.”

Lee Manton - General Manager, Ventilation and Aluminium Building Products Division at RW Simon Ltd

“… premium distributors that will do our products justice and add value with comprehensive sales and technical support, plus prompt delivery.”

"I brought the Window Ware account with me when I started working for ventilation specialists, RW Simon, around 7 years ago. The company was regarded as one of the biggest and most-respected fenestration hardware distributors in the UK, with a long-armed reach into the window and door industry - perfect for propelling our ventilation products into the right target market. RW Simon are particularly choosy about who sells its vents. We'll only partner with premium distributors that will do our products justice and add value with comprehensive sales and technical support, plus prompt delivery. Window Ware fits this bill perfectly. In fact, it's their quick response time that seals the deal for us; they’re able to get information and advice, as well as the actual product, to customers super-fast - often with an impressive 24-hour turnaround.” “This responsiveness stems, in part, from Window Ware's willingness to flatten and simplify communications between our product specialists and their people on the ground. Area Sales Managers can approach us directly to seek advice on behalf of customers on all kinds of technical aspects, so no one is left hanging!” “Looking ahead, Window Ware also has an important role to play in our new product research. Its large, diverse customer base and knowledgeable sales team effectively form one giant working focus group, providing a continuous stream of feedback and product suggestions. RW Simon would like to tap into this limitless source of primary information and use it to pinpoint what the market really wants. This will help to fine-tune product development and ensure new products closely match customer needs, now and in the future.”

Catherine Franks - Managing Director at Strand Hardware Ltd

"...we have built a successful partnership, which we hope will only grow stronger in the years to come..."

“Strand Hardware has been working with Window Ware for as far back as our records go - that's at least 20 years! As a recognised market leading fenestration distributor, they were the obvious choice to help us gain greater access to the window and door trade. Over those two decades, I'm pleased to say we have built a successful partnership, which we hope will only grow stronger in the years to come as we continue to expand our range.
Last year, Strand Hardware celebrated its own 25th Anniversary, so we know how important it is to mark these milestone events in today's uncertain economy! We'd like to congratulate the Window Ware team on their 30th year landmark celebration. It is quite an achievement and one they have undoubtedly reached due to their quality products and excellent customer service, plus firmly established and mutually beneficial supplier relationships.”

Tony Chadwick - Group Managing Director at Trojan Manufacturing Group Ltd

"We are confident our products are in capable hands, now and in the future"

“Window Ware has been a major distributor and valued partner for the Trojan Group for more than 10 years. During that time, we’ve worked closely together to build trust, encourage communication and achieve effective teamwork, which has resulted in excellent growth for both businesses. Trojan is pleased to be part of Window Ware’s success so far and look forward to many more years of successful partnership. We are confident our products are in capable hands, now and in the future, thanks to their excellent “direct to market” expertise which is recognised by fabricators and installers as being unique in the UK market.”

Paul Atkinson - Sales & Commercial Director at Yale Door and Window Solutions

"With a solid reputation as a respected distributor, our decision to work with Window Ware was a no-brainer!"

"The origin of the Yale / Window Ware relationship is living proof of the power customers command! Our partnership came about many years ago when a large fabricator wanted Lockmaster products but would only deal with Window Ware as their preferred source. With a solid reputation as a respected distributor, our decision to work with Window Ware was a no-brainer! Turns out our judgement was sound, as our relationship continues to be valuable, effective and mutually beneficial to both organisations. What's more, these benefits infiltrate all areas of both businesses to make working together a pleasure for everyone involved. For Yale, relationship is everything - that applies not just to our direct relationship with Window Ware as a supplier, but also to the relationships they work hard to build with customers which help to strengthen the overall Yale value proposition. For this reason, we are confident Window Ware is well-placed to help us achieve organic business growth in the future, powered by first-rate service, top-quality stock, proven expertise and positive relationships."


Sarah Binns - Head of Internal Sales & Marketing at Window Ware

“I’ve always felt proud to work for one of the UK’s leading distributors - who wouldn’t? Since starting with the company around 18 years ago, it’s been an exciting journey! And though there have been plenty of twists and turns along the way, there has always been one constant; the company’s determination to impress its customers with superb service! That sense of commitment and conscientiousness doesn’t stop with the customer however, as the company also genuinely values its staff – that’s what makes working for Window Ware so great!"

Tony D'Amore - Warehouse Supervisor at Window Ware

“I’ve been here forever! I’ve seen people come and go over the years but one thing remains the same - Window Ware’s determination to deliver perfection.”

Samantha Nuckey - Managing Director at Window Ware

“…we still try to think like a fabricator to ensure we’re giving our customers exactly what they need…”

“It’s a little-known fact that Window Ware started out as National Profiles and was initially set up to offer fabricators a greater choice of branded fenestration hardware. While we’ve moved away from our window-making roots, we still try to think like a fabricator to ensure we’re giving our customers exactly what they need in terms of quality products, simple ordering, competitive prices and superior service.

We’re equally conscientious when it comes to looking after our brands and employees. In fact, we consistently work hard to support all our stakeholders and develop strong relationships that benefit everyone. It’s because of this inclusive attitude that Window Ware has thrived over the past 30 years and built an enviable reputation for first-class friendly service, proven technical know-how and an extensive range of big-name products designed to suit all kinds of fenestration applications. Whether you’re sourcing advice or a specific part, when we say ‘We’ve got it!’, you can be sure we have exactly what you need and can get it to you just when you need it! We make it our mission to fulfil your requirements as quickly as possible across the teams. Many customers don’t realise we offer a custom sourcing service and on average we’ll handle around 60 special orders every month. We are happy to deal with stocked or non stocked product requirements, so our customers are free to get on with their work and focus on what they do best.”

Roy Sturgeon - Warehouse Assistant Supervisor at Window Ware

“Window Ware might be thirty years old, but it definitely isn't set in its ways; the company is always willing to adapt and move forward with the ever-changing industry.”

Window Ware Timeline

Follow our 30-year story

Go back to our Time to celebrate - Window Ware turns 30! news page.